The manifesto

BeUNWISE

Not every bad decision is a mistake.

This is probably a bad idea.

The best stories

The best nights began when the wise ones went home.

The best trips were booked without a plan.

The best stories started with exactly that.

UNWISE knows better.

The difference

We are not interested in stupid.

Stupid doesn't think.

UNWISE does.

Someone leaving the club into the morning light, long after everyone else went home.
Daylight.The wise ones left hours ago.

For the ones who stay.

When everyone else leaves

Change the plan.
Order one more.
Follow the music.
Stay until the lights come on.
Go somewhere for no particularly good reason.
Start the thing everyone advises against.
Meet people they were never supposed to meet.
Turn a normal night into something worth remembering.

Not because they don't know better.

Because knowing better is not always the point.

The wise have plans. The UNWISE have stories.

The wise way

Life becomes very predictable when every decision makes sense.

Leave on time.
Book in advance.
Go home when you should.
Spend responsibly.
Avoid unnecessary risk.
Get enough sleep.

Probably excellent advice. For someone else.

UNWISE moments.

06:14Amsterdam

Everyone else went home.

We went to the afterparty.

03:48Berlin

Our flight was in three hours.

We stayed anyway.

No date. No plan.
It made no sense.
So we went.

What was yours?

Not the stupidest thing you have ever done. Not the thing you regret. The decision that made little sense at the time, but you would make again.

Share your UNWISE moment

Selected stories may become part of an UNWISE campaign. A photograph. A film. A poster. Somewhere in the world. Maybe yours.

No evidence attached

You may already be one of us.

If you know, you know

There is no application.
No membership card.
No points.
No tiers.
No sensible benefit to joining.

BE UNWISE is simply a collection of people who understand that the moments worth remembering rarely happen exactly as planned.